The cleanliness initiative by the Air India Express received the ‘CSR Impact Award’. Find out what makes the project stand out!
It is quite natural to feel elated when you get a pat on the back for a duty neatly fulfilled. Yes. We, at the Air India Express, are truly delighted to have received yet another recognition for its stupendous initiative ‘Ente Edakkad’.
The project has just won the ‘CSR Impact Award’ constituted by the Dalmia Bharat Foundation and CSRBOX.
Mr. K. Shyam Sundar, CEO, Air India Express received the award from Nitishwar Kumar IAS, Joint Secretary, Ministry of Water Resources, River Development and Ganga Rejuvenation, at a function held in New Delhi. Earlier, the initiative had received the CSR Times award & World Malayali Council Award.
Ente Edakkad is an end-to-end waste management project of Air India Express under its CSR Scheme and is implemented by Mathrubhumi Printing & Publishing Co Ltd. It is aimed at tackling the mounting garbage menace in Kozhikode district. The pilot project was launched at Edakkad village. The project also has a bigger objective; formulating an exemplary waste management solution for the entire state of Kerala.
The support extended by the people of Edakkad for carrying out the project was also remarkable. It covered 11,000 people from 2,026 households.
More about ‘Ente Edakkad’
Under this scheme, the waste generated in each of the households in Edakkad is segregated and then treated scientifically to make the village clean and garbage-free. The project costs Rs 47 Lakh per year and will be run for three years.
The project was inaugurated by Dr. K.T. Jaleel, the then Hon’ble Minister for Local Self Government, Govt. of Kerala, on 17th May 2018 at G.L.P.S Puthiyangadi. Since then, there was no looking back.
How it works
- The project zone is divided into 16 Residents’ Associations and 4 areas for smooth implementation.
- Green technicians engaged by Ente Edakkad on full-time basis visit the households to help them identify the best available method for bio-degradable waste management system.
- They collect non-biodegradable waste directly from households and ensure that they are clean and dry.
- A total of 49932.90 KG of non-bio degradable waste has been collected in five phases and sent for recycling.
- An awareness campaign is being carried out through ‘Shuchikkoottam’- a green volunteer group comprising 2000 households.
Mr. Vishal Bhardwaj, CEO of Dalmia Bharat Foundation, presided over the CSR Impact awards ceremony. Arvind Limited Executive Director Punit Lalbhai and Hindustan Unilever Foundation CEO Reshma Anand were also present on the occasion.